Complete Offerwall Platforms Comparison Guide: RevU, Wannads, InBrain, Farly, and AdBreak Media
Manger
Jul 29, 2025
19 min read
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Complete Offerwall Platforms Comparison Guide: RevU, Wannads, InBrain, Farly, and AdBreak Media
A full analysis of top offerwall monetization platforms for publishers, users, and advertisers
Table of Contents
Executive Summary
What Is An Offerwall Platform?
Platform-by-Platform Analysis
Comparison Matrix
Revenue Generation Strategies
Payment Methods and Thresholds
Terms and Policies
Expert Recommendations
Frequently Asked Questions
Conclusion
Executive Summary
Bottom Line:
The offerwall industry is rapidly changing in 2025 and platforms have been bringing up a series of very complicated monetization solutions for mobile apps, games, and websites. This five-player guide - RevU, Wannads, InBrain, Farly (MobSuccess), and AdBreak Media - draws the essential insight of revenue opportunities into the minds of publishers, users, and advertisers.
What is an Offerwall Platform?
An offerwall is an advertising in-app feature where users complete specific tasks in exchange for rewards. Such tasks may include:
Survey Completion: Market research surveys paying $0.50-$5.00 per completion
App Downloads: Installing and testing mobile applications
Video Watching: Consuming branded video content
Sign-ups: Registering for services or newsletters
Gaming Tasks: Achieving certain levels in mobile games
Company Overview: With over 18 years of experience, RevU is one of the offerwall providers who have set the standard in the industry. Initially a local platform in Orlando, Florida, it has become a premium monetization solution that serves daily millions of users from all over the world.
Publisher Benefits
High eCPMs: Industry-leading rates up to $1,000 per iOS campaign
Global Reach: Direct brand partnerships in more than 100 countries
No SDK Required: Simple web links allow for lightweight integration
Multi-Platform Support: Support for iOS, Android, Unity, and web properties
Managed Service: Account management and optimization by a dedicated team
User Experience
Instant Crediting: Most offers provide credit automatically once the task is completed
Diverse Tasks: Surveys, app downloads, gaming offers, and trials
Fair Support: Friendly customer service for crediting issues
User Rating: The average rating of 4 stars on Trustpilot (962 reviews)
Advertiser Advantages
Performance-Based: Only pay for the completed actions (CPA model)
Premium Inventory: Availability of the user base with a high level of quality and engagement
Advanced Targeting: The options of location, population group, and interests
Fraud Protection: The security devices that are part of the system and the verification of the traffic
Payment Structure
Publisher Rates: The most attractive percentages of the revenue shared with premium brands
Minimum Payout: Depends on the platform integration (usually $10 to $50)
Payment Methods: PayPal, bank transfer, virtual currencies
Payment Frequency: Most of the publishers get Net-30 terms
Known for 18+ years in the market with a solid reputation
Best eCPMs and conversion rates within the industry
Good relationships with advertisers, including top brands
No devices or software to install, thus easier integration
Highly rated customer support and user feedback
Cons:
More requirements at the entrance for smaller publishers
Being in a premium brand may limit the variety of offers for some users
Certain geographies where specific high-paying offers are available
2. Wannads - Global Monetization Platform
Company Overview: Wannads is a Spanish company which is a one-stop monetization platform that has a presence in more than 100 countries. The platform highlights the global extension of the automated, segmented, and translated offers.
Publisher Benefits
Global Inventory: Offers that are fully automated from more than 100 countries with automatic translation
Multiple Ad Formats: Offerwalls, CPA, CPI, and survey monetization
Real-time Bidding: Advanced targeting and audience control
Flexible Integration: iFrame web integration and native mobile SDKs
Customizable Campaigns: Designed for offer choosing and presentation
User Experience
Localized Content: Translated offers automatically in local languages
Device Optimization: Mobile and desktop responsive design
Reward Variety: Virtual currency, points, and cash rewards
Mixed Reviews: 2.3-star average on Trustpilot with payment issues
Payment Structure
Minimum Payout: $150 maximum for most payment methods
Payment Methods: PayPal, Bitcoin, bank transfers, wire transfers
Revenue Share: Commission-based with competitive rates
Payment Terms: Net-30 standard, some reports of net-60/90 changes
User reviews are not totally positive with payment reliability issues mentioned
There's a number of complaints concerning abrupt changes of payment terms (Net-30 to Net-90)
Customer support is slow to respond to inquiries
The minimum amount for withdrawal is set at a relatively high $150
Some publishers reported that their accounts were restricted without their knowledge
Warning Signs: There are multiple reports from different users about payment delays and a change of policies without being informed. Be cautious and, before getting started, make sure you understand the terms.
3. InBrain.ai - AI-Powered Survey Monetization
Company Overview: InBrain.ai is one of the new technologies of the offerwall class, which uses AI to optimize survey monetization for mobile apps and web resources. Their platform is wholly dedicated to surveys with rewards, where the modern user matching is applied.
Publisher Benefits
AI-Powered Optimization: The machine learning algorithm finds and matches the user with the most suitable surveys.
High Survey Completion: By using the right target audience, the number of dropouts gets minimized thus the completion rate increases.
Native Integration: The survey can be displayed in the app for which you have the full control.
Real-time Analytics: You get to track and optimize the overall performance of the campaign.
Mobile-First Design: It is a product designed with the app in mind that will allow you to make money through the mobile.
User Experience
Smart Matching: The AI algorithms that are used in the process help to link the user directly with the right survey within a very short time.
Seamless Integration: The host application allows the user to have a native survey experience.
Quality Control: Ensuring the quality of the models deployed through CAPTCHA and fraud prevention.
Instant Rewards: The credits for completed surveys
Over 67 Million: Surveys completed to date across the platform
Company Overview: The Farly is a part of the MobSuccess Group, which is described as a premium app marketing service that specializes in user acquisition. The platform revolves around high-quality brand partnerships and sophisticated campaign optimization.
Benefits for the Publisher
Premium Brands: Only major advertisers are involved in exclusive campaigns
AI-Powered Technology: Their own optimization algorithms drive the performance
Higher eCPMs: Payouts at rates that exceed the market average
Dedicated Support: Account managers assisted delivered a managed service approach
Advanced Analytics: Comprehensive performance tracking and insights
Advertiser Services
Full-Service Marketing: Just gone more than offerwalls to complete UA solutions
Creative Services: In-house creative production and optimization by the client
Multi-Channel Approach: Use of Google, Meta, TikTok, and other platforms for integration
Performance Focus: Campaign optimization driven by ROI.
User Experience
Quality Offers: Curation of top brands' promotional campaigns
Engaging Content: High-quality creatives and promotional materials
Reliable Tracking: Advanced attribution and conversion tracking
Mixed Reviews: 1.7-star Trustpilot rating with payment problems mentioned
Payment and Support
Punctual Payments: The company stresses its on-time payment commitment
Multiple Methods: Different payout options were made to meet the needs of different regions
24/7 Support: Customer service dedicated to publishers and users
Custom Terms: Collaboratively agreed-upon payment terms for big publishers
Pros:
Being part of campaigns of brands with a good reputation
Payout rates higher than average
Marketing beyond mini-games is available
Perfectly AI-based optimization tech
Proper account management
Cons:
Not many users' feedback and reviews are available
New platform with less-known reputation
May have more rigorous approval criteria
A focus on premium brands may result in fewer offers
5. AdBreak Media - ⚠️ Caution Advised
Company Overview: AdBreak Media considers itself as a platform for making money through offerwalls, providing data and support 24/7. Nevertheless, a number of user reports causes troubles with the platform that speaks of the unreliability of it.
Claimed Features
Analytics Platform: Detailed performance metrics
24/7 Support: Customer service available anytime of the day or night
Multiple Formats: Different ways to make money from your content
Micro Tasks: A new, innovative, task-based way of making money
User Reports and Concerns
Payment Issues: A significant number of reports where the users have not been paid ($3,000+ worth of unpaid work)
Support Problems: Despite claims made by the company, the customer service remains unresponsive to the users' requests
Fraudulent Practices: Reports by users that tasks completed were not credited
Platform Reliability: Questions regarding the overall business legitimacy of the platform
Warning Indicators
1-star Trustpilot Rating: Negative user reviews throughout the company existence
Non-payment Reports: Several cases of money that were supposed to be paid to users but were purposely withheld
Communication Issues: No answer to the held support inquiries
Limited Verification: There is not enough evidence to prove that they are a legal business operation
Recommendation: AVOID After careful consideration of numerous user reports and consistently negative reviews, we are firmly in the position to tell you not to consider AdBreak Media for any type of monetization activities.
Premium Placement: Place offerwalls in high-traffic sections
User Segmentation: Work-off offers on the terms of user behavior and demographics
A/B Testing: Start a run with your placement, design, and reward structures
Cross-Promotion: Tap into several offerwall networks for maximizing ICP
Wannads Optimization Tips
Geographic Targeting: Utilize auto-translation to reach audiences all over the world
Offer Curation: Pick out the best deals for your users
Payment Monitoring: Pay close attention to the payment schedule and terms
Backup Solutions: Always have a plan B for making money
InBrain Survey Strategy
User Profiling: Keep user profiles up-to-date for efficient survey matching
Native Integration: Install surveys in the app for higher completion
Quality Focus: Work for quality first and quantity later to have more users
Data Analytics: Survey data can be your source of happy users
For Users
Maximizing Earnings
Profile Completion: Accurate and current profile information should be the main focus.
Daily Engagement: Consistent involvement will open up more chances to make money.
Quality Responses: Genuine, well-thought-out responses will grant you more survey access.
Multiple Platforms: Don't put all your eggs in one basket, go on multiple platforms but make sure they are legitimate.
Safety Best Practices
Platform Verification: Look into the platform's reputation before signing up.
Personal Information: Always keep your financial and personal data to yourself.
Payment Tracking: Keep a close watch on your earnings and payment schedules.
Red Flags: Stay away from platforms that have been consistently negatively reviewed and have payment problems.
One of the most thorough studies about MyChips, MyLead, Notik, Pollfish, Revlum, and Offerwalls can be found here. The article also offers a detailed comparison of other well-known survey platforms and real user experiences.
For Advertisers
Campaign Optimization
Audience Targeting: Implement platform targeting options to connect with ideal users
Creative Testing: A/B test various ad creatives and messaging
Performance Monitoring: Keep a record of conversion rates and modify strategies
Budget Allocation: Concentrate the spending on the platforms with the highest performance
Platform Selection Criteria
User Quality: Select platforms that have user bases that are engaged and consist of real users
Fraud Protection: Give priority to platforms that have strong anti-fraud measures put in place
Reporting Capabilities: Pick platforms that have complete analytics
Support Quality: Collaborate with platforms that offer account management with easy accessibility
Payment Methods and Thresholds
RevU Payment Details
Methods: PayPal, bank transfer, virtual currencies, gift cards
Thresholds: $10-50 dependent on the integration platform
Schedule: Net-30 terms standard
Processing: 5-7 business days from the payment date
Fees: Low processing fees, very clear structure
Wannads Payment Structure
Methods: PayPal, Bitcoin, bank transfer, wire transfer
Threshold: $150 minimum total for all payment methods
Schedule: Net-30 is standard (there are some reports of changes to Net-60/90)
Processing: Uncertain, some delays have been reported
Fees: Standard processing fees are charged
InBrain Payment Options
Methods: PayPal, bank transfer, virtual currencies
Threshold: $25-50 depending on the payment method
Schedule: Net-30 terms
Processing: 5-10 business days
Fees: Low processing fees
Farly Payment Terms
Methods: PayPal, bank transfer, cryptocurrency
Threshold: $50-100 minimum payout
Schedule: Net-30 standard terms
Processing: On-time payments are claimed
Fees: Are dependent on the method of payment and the region
Terms and Policies
Common Policy Elements
Publisher Requirements
Traffic Quality: User traffic of a high quality and volume, ideally of a non-artificial nature should be generated.
Content Guidelines: It is preferred that published content be in line with the company's values which means that content should be family-friendly and inoffensive.
Integration Standards: Proper implementation of the product or service along with user disclosure/release should be done.
Performance Metrics: There should be some minimum thresholds or criteria of activity and engagement that should be met.
User Policies
Account Integrity: There should only be one account for one person/household.
Honest Participation: Users are required to provide true information and participate in activities in a genuine manner.
Geographic Restrictions: Some offers are location-dependent, hence not available everywhere.
Age Requirements: The minimum age may vary depending on the platform implementing the policy (ranging from 13 to 18 years).
Advertiser Guidelines
Content Standards: Advertised products and services must be in line with family-friendly, legal standards.
Conversion Tracking: Proper attribution and reporting setup
Payment Terms: Adherence to agreed payment schedules
Platform-Specific Policies
RevU Terms Highlights
Quality Focus: Legitimate user engagement was the main focus of the emphasis
Brand Safety: A strict advertiser vetting process was there to ensure brand safety
Data Protection: GDPR and CCPA compliance took care of data protection
Dispute Resolution: A simple and straightforward process for solving the problem of crediting was given
Wannads Policy Concerns
Payment Changes: There were several reports of sudden changes in payment terms
Account Restrictions: A couple of publishers claim their accounts were limited without any warning
Communication: The customer service team that is responsible for providing the support in the problem of the response time is not always very efficient
Transparency: There is little or no information about changes in the policy
InBrain Guidelines
AI Optimization: Users agree to AI-powered survey matching for better efficiency
Data Usage: Transparency in the collection and handling of survey response data is the primary concern
Quality Control: The fraudulent responses are detected by automated systems
Survey Standards: Requirements for access to surveys are implemented by participation
Expert Recommendations
Best Overall Choice: RevU
Why RevU Leads:
Over 18 years of stable industry experience and unique expertise
High eCPMs and conversion rates consistently maintained
Long-term advertiser relationships with top brands of high-quality
Great user reviews and on-time payment history
Hassle-free implementation with no SDK or code necessary
Perfect Match:
Mature publishers wanting higher value ad revenue
Media and applications with loyal and active user community
Publishers who strictly choose payment-worry-free services
Companies that highly value a prompt customer care team
Best for Survey Monetization: InBrain
Why InBrain Excels:
AI-based survey targeting improves the number of completions
User-friendly native integration makes for a smooth experience
Gaining of trust as survey moneymaking specialists
Powerful tech stack with cutting-edge capabilities
Targeted For:
Mobile apps looking to profile their users for targeting
Publishings dedicated to monetizing through survey findings
Companies with resources for a technical set-up
Platforms looking for innovative ways to monetize their resources
Another Version: Farly
Use Farly for:
Searching for luxury branding partnerships
Wanting end-to-end promotional services
Being a European company or dealing with European brands
Desiring a managed-service model with dedicated support
Platforms to Watch: Wannads
Be Careful:
Fan reviews highlight contradictory stories about payments
Q: What is the typical eCPM range for offerwall platforms? A: eCPMs change a lot according to the location, the quality of users, and the types of offers. RevU is the one that provides the highest rates ($50-1000+), while other platforms usually have a range of $20-500. Premium markets (US, UK, Canada) are the ones that get higher eCPMs, on average.
Q: How long is a typical integration process? A: The differences in integration complexity for various platforms lead to time variations in the process:
RevU: 1-2 hours (simple iframe/link integration)
InBrain: 1-3 days (SDK implementation with customization)
Wannads: 2-4 hours (iframe or SDK integration)
Farly: 1-2 days (managed integration process)
Q: Is it possible for me to have multiple offerwall providers and still use them? A: Yes. Most publishers have multiple platforms in their arsenal, which is an excellent strategy for better fill rates and more revenue. This technique, known as "waterfall optimization," is a way of ensuring that relevant offers are always shown to users.
Q: What factors can improve the performance of an offerwall? A: Key performance factors include:
User demographics and location
Offer placement within your app or website
User engagement and retention rates
Seasonal trends and advertiser demand
Platform reputation and user trust
For Users
Q: How much can I realistically earn from offerwalls? A: Earnings are very different based on the amount of time invested, location, and platform choice. Realistic expectations are:
Casual users: $5-25 per month
Active users: $25-100 per month
Power users: $100-500+ per month
Q: Are offerwall platforms legitimate ways to earn money? A: Correct. Legitimate platforms such as RevU and InBrain offer real earning opportunities. Nevertheless, stay away from platforms with negative reviews or payment issues like AdBreak Media.
Q: What information do I need to provide? A: The majority of the platforms want:
Basic demographic information (age, location, interests)
Email address for account creation
Payment data to cash out the earnings
Do not offer your Social Security number or bank account password
Q: How to protect yourself from fraud? A: Implement the following safety measures:
First of all, check the reputation of the platform before joining it
Never give money to get access to earning platforms
Stay away from platforms that require to talk about your bank details
Find and read reviews written by users on neutral websites such as Trustpilot
Try with a few hours of work to check the realness of the platform
For Advertisers
Q: What are the advantages of offerwall advertising? A: Offerwalls thrive on these facts:
The users voluntarily opt-in to engage with ads
Significantly higher engagement compared to traditional display ads
Pricing is based on performance (Pay per Action)
Access to very engaged mobile audience
The advertiser can make use of targeting and analytics features to the fullest
Q: How to find the best offerwall platform? A: Take them into consideration:
Users' quality and engagement metrics
Your audience targeting capabilities
Fraud protection and traffic validation
Reporting and analytics features
Account and support quality
Q: What is the cost structure like? A: Most platforms set CPA (Cost Per Action) as their pricing model:
App installs: $0.50-$5.00 per install
Survey completions: $1.00-$10.00 per completion
Registrations: $0.25-$2.00 per sign-up
Purchases: 5-20% of transaction value
Q: What can I do to ensure campaign success? A: Major points are:
Offering compelling and clear descriptions of the offer
Using good-quality creative materials
Testing various targeting parameters
Keeping track of the performance metrics closely
Keeping up with competitive reward levels
Conversion tracking is fast and reliable
Conclusion
The offerwall monetization space in 2025 has evolved to accommodate the changing needs of publishers, users, and advertisers and to provide them with a variety of lucrative options, however, the key to success lies in making the right choice of platform and implementing it strategically.
Key Takeaways
For Publishers:
RevU is the foremost option that tops the list of best choices for traditional publishers who are in need of high-end monetization with stable payments and eCPMs that are at the forefront of the industry.
InBrain is ideal for survey-centric strategies, providing innovative AI technology and smooth native integration options.
Farly offers connections to top brands but, due to the scarcity of users' opinions, requires thorough assessment first.
Wannads is beneficial in terms of international access but, you should still be very careful and move forward slowly because there are some concerns about the reliability of the payments.
AdBreak Media is a total nightmare and must never be an option in your mind. It is the subject of numerous scam reports and non-payment issues.
For Users:
Concentrate your efforts on some good and reliable platforms which have a solid history of payments, and good user reviews.
Don't put all the eggs in one basket. Use multiple legitimate platforms to increase your potential of earning.
Profile information should be a true mirror of yourself; also, be honest in your engagement to get the maximum results.
New or unproven platforms, especially those with negative reviews, should be handled with care and suspicion.
For Advertisers:
Select the platforms first, which have proper anti-fraud measures and a high-quality user base.
RevU and InBrain are the two platforms where you will find the safest environments to put your money.
Rather than looking at just the volume of users, examine platforms to ensure that the quality of engagement is kept.
Set up efficient tracking and attribution systems to accurately gauge performance.
Future Outlook
The offerwall domain is undergoing changes in the following manners:
The use of AI-powered optimization will be a standard feature of all the major platforms.
The mobile aspect of offer walls will be improved through the use of native SDK solutions.
There will be more effective fraud detection and traffic quality measures.
The level of transparency in reporting and payment processes will be increased.
Expansion into emerging markets with localized content and payment options.
Final Recommendations
Start with RevU for reliable, high-quality monetization
Consider InBrain for specialized survey-based strategies
Evaluate Farly for premium brand partnerships with caution
Approach Wannads as carefully as possible with a thorough review of the terms
Avoid AdBreak Media and similar suspicious unproven platforms just entirely
A successful offerwall monetization strategy involves constant working on optimisation, selection of the right platform and maintaining a high user experience quality. By adhering to the principles and suggestions in this thorough guide, the publishers can not only unlock vast revenue potential but also keep users engaged with valuable experiences.
The offerwall ecosystem will still evolve to become more mature, thus providing more and more advanced mobile monetization solutions. Be updated about the sector's latest trends, keep the quality of the user's experience at the center of your focus and opt for platforms that enjoy the longest track records of success to have a winning strategy in the long run.
This extensive guide is an analysis based on the 2025 market situation, user reviews, and platform features. Always exercise full diligence and check the latest terms and conditions before putting any monetization solution into effect.
